My personal experiences have had a great impact on my development.

“In 2014, I launched RÅ Skincare together with my eldest daughter, Amanda. As a skincare formulator with 22 years of experience, I have always been fascinated by ingredients, skin and formulations – especially for sensitive skin. My interest arose when two of my daughters developed atopic dermatitis as infants, and I myself became very sensitive to perfume after many years in the cosmetics industry.

These experiences have been of great importance in the development of the range. We focus on ingredients that strengthen and protect the skin – and avoid those that can irritate it.

Our skincare should always be RAW – fresh, powerful and yet gentle.”

– Torhild Næss

Fresh skincare – made in small batches

We are proud to be the first in Norway with a freshness concept like RÅ. Our products are made in small batches and stored refrigerated to preserve the ingredients at their most potent. This way of producing skincare allows us to use fewer, but more effective ingredients – without the need for traditional preservatives. The result is skincare that is always fresh, pure and as effective as the day it was made.

We develop our products in close collaboration with experienced chemists and toxicologists, sourcing active ingredients from some of the world's most renowned laboratories. Together we create safe skincare that combines Norwegian production with research, scientific documentation and a deep passion for good skin health.

Contains ONLY good ingredients.

RÅ is developed with ingredients that are recognizable to the skin – substances it works well with.
Combined with the fact that the products are made without perfume, traditional preservatives and other potentially irritating substances, this makes RÅ particularly suitable for sensitive skin. It also helps prevent the skin from becoming sensitive over time. When we remove what the skin does not need, the good ingredients can work to their full potential – without increasing the risk of irritation.

“Ever since I was a baby, my skin has required extra care – because I developed atopic dermatitis as a baby. My personal skin journey has given me a natural interest in skin health, and especially sensitive skin. Throughout my life, I have met many people who have felt desperate about skin problems like rosacea, acne or eczema.

I know that feeling – not feeling comfortable in my own skin and spending both time and money on products that don’t work. I’ve spent over 17 years in the cosmetics industry learning, exploring and developing solutions for people with challenging skin. This is what drives me in my work.

I have been fortunate to learn from some of the best in the industry. Sharing this knowledge is something I am truly passionate about. My biggest motivation is to help others. When I see how proper skin care can make a big difference, it gives me an enormous sense of joy and meaning. That is why we also collaborate with organizations like the Norwegian Psoriasis and Eczema Association. I want to spread knowledge and create confidence around skin health.

I want to help more people feel comfortable in their own skin – because everyone deserves to have skin they are comfortable with.”

 – Amanda Næss Leonardsen