0
0

Pop-up at Steen & Strøm was a great success

Throughout November, we have had the pleasure of being present on the 4th floor of the iconic Steen & Strøm in Oslo – and now as we enter the last week of the pop-up, we feel gratitude and pride. These have been a fantastic few weeks filled with warm customer meetings, exciting activities and inspiring conversations.

Launch of SOS Ceramide Balm – winter's rescue for dry skin

One of the big highlights of the month was the launch of our brand new SOS Ceramide Balm – a rich, soothing balm that nourishes and protects dry winter skin.

It has been a hit with both customers and influencers, especially because it can be used on both lips and dry areas of the face. Being able to let people test the product directly in the pop-up has given us valuable feedback and many new customers.

Image of an open jar of SOS Ceramide Balm showing the balm's thick consistency and nourishing properties.

Skin scanning – the big favorite of the month

The skin scans have been incredibly popular throughout the pop-up period.
Both customers and influencers have come to gain a deeper insight into their skin – its needs, condition and development over time.

This has created many educational moments and provided space for personal conversations about everything from skin barriers to ingredient use.

Press Breakfast: A Deep Dive into Fresh Skincare

Another important highlight this month was our press breakfast, where we invited influencers and press to an inspiring post about fresh skincare.

Founder of RÅ gives a lecture on Fresh skin care to the press
Engaged influencers listen to lectures about fresh skincare from RÅ skincare
Press breakfast with good food and conversations about fresh skincare

Here we really got the opportunity to share our passion for clean, fresh ingredients and tell more about why small batches, short expiration dates and freshness mean a lot to the result.

The engagement was great – the questions were many – and it was fantastic to see how curious and eager the participants were. This was a morning full of energy, learning and good conversations.

The fresh food concept in the city center

The main goal of the pop-up was to highlight our fresh produce concept to new customers and partners. The centerpiece of the pop-up was our gorgeous refrigerator, filled with fresh skincare.

Many were fascinated to see skincare presented as real fresh produce. This has opened up exciting conversations about quality and shelf life.